Why Social Media is important

  • Engagement + Audience = Influence & Influence = Opportunity. Endorsements, speaking engagements, and other opportunities.
  • It’s becoming part of your job. Whether you’re using it now or not, it’s here to stay.
  • It’s free publicity and you get to control the narrative!
  • To inspire. When you let fans and followers into your process or you share causes you’re passionate about, that will likely be returned and amplified.
  • Consider that your audience—no matter what you do—is likely glued to social media already. Why not build a tighter bond?
  • Without an active social media presence, you’re less desirable to your (potential) employer because you can’t share their project with your fans.