Singer / Broadway Actress
The Goal: Wanted full takeover of social media properties and to grow numbers
The Solution: Strategically worked with artist and her family to curate content and grow all social platforms. Instagram has grown from 10K to 180K followers, TikTok from 0 to 405K, and Facebook from 40K to 85K.
Timeframe: 1 Year
Grammy Award-Winning Rock Band
The Goal: Wanted a director of digital – full takeover of their entire online presence including their website, email list and e-blasts, online store, Youtube, Soundcloud and every other social media platform.
The Solution: Created and managed a complex content calendar. Planned major viral video releases resulting in hundreds of millions of views, including a major campaign with Instagram and celebrity influencers. Created and produced an interactive content series for fans. Ran various online ad and brand campaigns. Mobilized the band’s fans to vote and secure them a People’s Choice Webby Award.
Timeframe: 6 Years
Musician / Designer
The Goal: Wanted strategic advice, help managing platforms, website curation, and assistance in the digital space on an as-needed basis.
The Solution: Worked collaboratively to create, curate, and grow all social platforms, including YouTube and artist’s merchandise store while growing Instagram following from zero to over 500K followers and Twitter following to 25K. Provided strategic social media advice on music releases, touring, and merchandise. Curated artist’s website and managed email list.
Timeframe: 8 Years