Calder Memorial Trophy Award Winning Hockey Player
The Goal: Wanted assistance working with the NHL on his behalf
The Solution: Worked closely with the NHL to learn and teach the player how to best utilize their social media distribution platform, Greenfly. Worked with the digital side of the league office on special individualized content pieces for the player’s social media channels. Worked closely with the programming side of the league’s office during All Star Weekend along with the player to create a fun and lasting viral moment during the All-Star Skills Challenge.
Timeframe: 6 Months
Top NHL Player In A Major Market
The Goal: Wanted assistance coming up with and creating content ideas in addition to working on campaigns.
The Solution: Regularly brainstormed content ideas. Worked alongside the player to execute ideas from start to finish. Worked closely with the NHL, leading to many opportunities including increased exposure across the league’s digital channels. Mobilized the player’s fanbase to help him win an NHL Fan Choice Award. Grew his Instagram account from 200K followers to over 400K.
Timeframe: 18 Months
Emmy Award-Winning TV Anchor / Sports Personality
(ABC / FOX)
The Goal: Wanted to increase digital footprint in addition to needing social media assistance juggling multiple TV shows, a clothing line, promoting the other talent’s other projects, and philanthropy.
The Solution: Spearheaded the creation of client’s flagship website, email list, and YouTube channel. Consulted on all content ideas for the website, including its first video series. Created a strategic social media content mix that satisfied professional needs while ensuring personal content — which had the highest engagement — was not neglected. Doubled client’s Instagram followers to over 1.2M (from 600K).
Timeframe: 18 Months
2X Vezina Trophy-Winning NHL Goalie
The Goal: Wanted assistance creating and executing a content plan for the offseason and the season.
The Solution: Created a plan for the offseason highlighting his training and his time away. Worked closely with the NHL and the team leading to many social media opportunities, including a co-produced digital series. Created a very simple plan for the season allowing his presence to remain active on social media while not taking away from his time on the ice. Grew his Instagram account from 5K followers to over 100K.
Timeframe: 12 Months
Sports Personality and Former Player
(FOX)
The Goal: Wanted to reinvigorate social media accounts after having been away for a while.
The Solution: Created a plan with a focus on athlete’s career, passions and interests, and family. This led to a tripling of his followings on all platforms, major brand deals, and a newly launched podcast with top-tier guests.
Timeframe: 24 Months
World Champion Rock Climber
The Goal: Wanted help curating Instagram feed while handing over complete control of other social media platforms with a focus on community management and managing brand commitments
The Solution: Created an asset library from existing content while requesting new content as needed for Instagram while creating a content calendar to aid with curation. Doubled the client’s Twitter engagement in month 1, tripled it in month 2, and increased it by 5X in month 3. Doubled organic reach on Facebook. Increased Instagram engagement by 40%. Managed all social media brand commitments including reporting. Kept client abreast of new emerging social platforms in addition to keeping them updated about new functionality within existing platforms.
Timeframe: 4 months