Supporting Child Actor on a Netflix Reboot
(Freeform/Disney)
The Goal: Wanted a fresh perspective on their social channels and how to strategically transition from the parents’ voice. Asked for help with increasing follower/engagement growth.
The Solution: Completed a full audit of all social channels, which showed that both the voice and the content were impeding growth. Worked closely with the parents and the actor to find the right voice while increasing engagement by 25% and Instagram following by 100K+.
Timeframe: 3 Months
A Male Lead on a Major TV Spinoff
(Freeform/Disney)
The Goal: Wanted assistance curating social media feeds, a liaison between the TV show, and follower/engagement growth.
The Solution: Created asset library. Curated weekly content calendars with the right mix of content focusing on the show and his personal life and fan engagement, with a focus on authenticity. This led to a more than tripling of his Instagram following from 10K to 35K. Worked closely with the TV show/network to maximize opportunities and exposure.
Timeframe: 9 Months
Lead Female Actor on a Hit TV Show
(CBS)
The Goal: Wanted help maintaining and growing social media presence.
The Solution: Provide regular content suggestions based on client’s likes. Work closely on the social media side with her TV show, in addition to the charities she’s heavily involved with. Created and executed a vast social media campaign around client’s major book release. Have grown Instagram following to 300K, created a Facebook page and grew following to 350K, and Twitter to 100K.
Timeframe: 8 Years and counting
Lead Female Actor on a TV Show
(FOX / USA)
The Goal: Wanted help getting to 1M Instagram followers (she had 600K)
The Solution: Provided and executed a plan to transition her from one show to the next that were running simultaneously while getting her to over 1M followers. Worked closely with both TV shows/networks while curating personal content. Also launched her Facebook Page and amassed 1M page likes.
Timeframe: 6 Months
Male Lead Actor on a TV Show
(FOX / Netflix / USA)
The Goal: Wanted assistance with managing his socials while growing his presence
The Solution: Devised a plan and took over the curation of all social media accounts. Spearheaded and managed political campaign participation on social media accounts. Grew Instagram following to over 1.9M followers (from 250K), tripled his Twitter following to 265K followers and grew Facebook page from zero to 100K likes.
Timeframe: 36 Months and counting