The Goal: Wanted assistance coming up with and creating content ideas in addition to working on campaigns.
The Solution: Regularly brainstormed content ideas. Worked alongside the player to execute ideas from start to finish. Worked closely with the NHL, leading to many opportunities including increased exposure across the league’s digital channels. Mobilized the player’s fanbase to help him win an NHL Fan Choice Award. Grew his Instagram account from 200K followers to over 400K.
Timeframe: 18 Months