The Goal: Wanted a full social media growth campaign from the ground up, centered on new and existing fans of the original TV show for the entire duration of the podcast.
The Solution: Created an all-encompassing social media plan and strategy that includes working closely with the show’s director and talent.
Spearheaded and executed the podcast’s entire social media ad campaigns, including running multiple ads to drive traffic to increase the show’s listenership. This campaign resulted in more than 50,000 clicks at a rate of .01 per click to-date (truly the best click-thru rate possible).
Handled all fan engagement on all platforms and grew the show’s social media accounts from 0 followers to more than 80K+ on Instagram, with an engagement rate as high as 30% at times. I also grew the following to 40K+ on Twitter and 26K on Facebook.
Mobilized an online voting campaign with fans to deliver the podcast a People’s Choice Webby Award (beating out other podcasts with significantly larger followings).
Utilized the Podcast’s social media channels to drive sales and aid the launch of the show’s hosts new book (HarperCollins), a New York Times Best Seller for one month.
Timeframe: 24 months