The Goal: Wanted a director of digital – full takeover of their entire online presence including their website, email list and e-blasts, online store, Youtube, Soundcloud and every other social media platform.
The Solution: Created and managed a complex content calendar. Planned major viral video releases resulting in hundreds of millions of views, including a major campaign with Instagram and celebrity influencers. Created and produced an interactive content series for fans. Ran various online ad and brand campaigns. Mobilized the band’s fans to vote and secure them a People’s Choice Webby Award.
Timeframe: 6 Years