The Goal: Wanted to increase digital footprint in addition to needing social media assistance juggling multiple TV shows, a clothing line, promoting the other talent’s other projects, and philanthropy.
The Solution: Spearheaded the creation of client’s flagship website, email list, and YouTube channel. Consulted on all content ideas for the website, including its first video series. Created a strategic social media content mix that satisfied professional needs while ensuring personal content — which had the highest engagement — was not neglected. Doubled client’s Instagram followers to over 1.2M (from 600K).
Timeframe: 18 Months