The Goal: Wanted to increase digital footprint in addition to needing social media assistance juggling multiple TV shows, a clothing line, romoting the other talent’s other projects, and philanthropy.
The Solution: Spearheaded the creation of client’s flagship website, email list, and YouTube channel. Consulted on all content ideas for the website, including its first video series . Created a strategic social media content mix that satisfied professional needs while ensuring personal content — which had the highest engagement — was not neglected. Also increased client’s Instagram followers to over 1M (from 665K).
Timeframe: 18 Months