The Goal: Wanted assistance working with the NHL on his behalf
The Solution: Worked closely with the NHL to learn and teach the player how to best utilize their social media distribution platform, Greenfly. Worked with the digital side of the league office on special individualized content pieces for the player’s social media channels. Worked closely with the programming side of the league’s office during All Star Weekend along with the player to create a fun and lasting viral moment during the All-Star Skills Challenge.
Timeframe: 6 Months