The Goal: Wanted assistance creating and executing a content plan for the offseason and the season.
The Solution: Created a plan for the offseason highlighting his training and his time away. Worked closely with the NHL and the team leading to many social media opportunities, including a co-produced digital series. Created a very simple plan for the season allowing his presence to remain active on social media while not taking away from his time on the ice. Grew his Instagram account from 5K followers to over 100K.
Timeframe: 12 Months